Pointman News Creation
No agency is more creative. No agency is more effective. Such an exceptional agency requires a lot of creative collateral and the work is on-going. Luckily, Varga Girl Design is all in. And we don’t really have a choice because Pointman’s founder and principal – Patrick McCaully and I are married. There are unique challenges in this regard, but the quality of work is never an issue.
The Challenge
Pointman Public Relations had been successfully earning media coverage for their clients for over a decade, but they felt the “Public Relations” in the name wasn’t really the best descriptor for them anymore. For many, ‘public relations’ is a confusing term that doesn’t really show the distinction between the typical cookie-cutter PR firm, and Pointman. As they say themselves, ‘This is not your mama’s PR firm.’
The Solution
Varga Girl suggested rebranding as Pointman News Creation as a way of more clearly illustrating the distinction. And with a new logo, comes new collateral… colourful, bold and cheeky. Much like Pointman itself.
“There is no design challenge I have thrown at Varga Girl Design, that she hasn’t met. And there have been a lot of them.”
The Branding
Pointman News Creation often uses humour in their pitches in a way seldom used by other PR firms. We wanted the new branding to reflect this. The Pointman personality is part of every piece we design for them. From the whimsical images on their website to the bold, in your face copy. No punches are ever pulled here.
The Website
Patrick McCaully (Guilloché)
PR911 ad
Dump Donald, Eh!
Sometimes, when you have the ability to land major national news for a client or a cause, you get to use your skills to try and make a difference. That's the situation that Pointman found themselves in, three weeks before the 2016 US election. Pointman wholeheartedly threw their creativity behind an effort to get Donald to step down from the U.S. presidential campaign.
Varga Girl was brought in to design ‘Dump Donald’ lawn signs, hats and t-shirts with all profits going to write a cheque to Donald J. Trump. The newsworthy catch? He'd have to drop out to cash it.
Although it was obviously not successful, we can look back with pride and say we tried.
