The Shore Thing
This shellfish supplier has a lot of fun doing what they do
…and so do we.
The Challenge
After a small, east-coast, mom & pop shellfish supplier expands and begins exporting to upscale Toronto restaurants, the old name and logo are no longer sophisticated enough to compete with trendy Toronto competition. They came to us looking for a delicious new name, tag and logo. How could we resist?
The Solution
I’m not going to lie, we enjoyed this one a lot! We came up with a dozen names and tags, picked our top 8, and gave the difficult job of choosing just one to the client. Here are a few name/tag/logos that didn’t make it:
“Rachel has been my go-to designer for the last 6 years. In that time, she has delivered exceptional web design, full branding (including name and tag creation for various partnerships), sales collateral, tradeshow materials, advertising, and art directed the development of an online insurance product. She is always on a tight deadline and with minimal direction. Responsive and attentive, there is nothing she can’t do.”
The Branding
Yeah, we are pretty proud of this one. Sophisticated and modern, this tasty new logo references a retro style through the choice of typography and colour palette. The octopus–the natural predator of crustaceans, reinforces the brand’s new slogan, as the ‘curator’ of crustaceans.
Whether you need a name, tag, logo and branding guidelines or any of the above, Varga Girl is top in our field; reach out to us today!